If you deploy digital display advertising campaigns as part of your marketing tactics, you will almost certainly be struggling to consolidate performance data in one place. And very likely, the data provided to you about your campaigns from the publishers you work with will be scarce and deliver no real insights. Even if you use your own ad serving system to track campaign delivery, reporting detail will be comparably low, and there won't be any focus on relevant scientific dimensions.
PubGrade Campaign Monitoring allows you to gain a whole new level of transparency into how your campaigns perform - where, when, and likely even why. PubGrade originally built the system for internal use, we have now opened it up to help our clients acquire detailed, comparable results. Campaign Monitoring keeps track of all the campaigns you run with PubGrade, in real-time. Besides that, it can monitor any campaigns you directly book with scientific publishers. This enables you to have all campaign data in one place, and extra levels of detail on top. Imagine you had your own ad server and best-in-class reporting, with as little operational effort as possible.