Contextual Advertising

Making Every Ad Count

We align your ads with research articles that exactly match your target audience interest, ensuring you deliver the right message to the right person, every time.
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Making Every Ad Count

Contextual Advertising

We empower scientific marketing and media teams to replace traditional scattershot approaches with smart, targeted engagement. Instead of generic journal ads, your content appears alongside hand-curated collections of articles selected by our expert scientific account managers for their direct relevance to your audience interests. We streamline ad placement across multiple journals, reduce operational overhead, and provide centralized analytics, helping you build brand awareness, generate qualified leads, and clearly demonstrate ROI to stakeholders.
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We maintain the largest cross-publisher advertising network in the industry, enabling your ads to appear next to hyper-relevant research content across millions of published papers and thousands of peer-reviewed journals.

17+
Publisher Platforms
2600+
Journals
9.2 M
Targetable Research Articles
80+
Companies Advertising Today
Precision & Transparency

Move beyond traditional journal-based advertising with a solution that makes every ad impression count

  • High precision forecasting tools and real time campaign monitoring
  • Specify targeting context using keywords, phrases, Boolean logic, and frequencies, or choose from AI-generated synonyms & suggestions
  • Access unparalleled levels of reporting transparency and granularity
  • Managed service for those who need it: our expert account managers handle everything for you
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Scientific Contextual Advertising

More than one million life science and biomedical articles are published every year, and researchers spend hours scrolling through them to find data relevant to their projects.

If you’re not engaging with them at the source, you’re missing a perfect opportunity to build brand or generate new demand for your products.

Your Workflow to Success

1. Context

1. Context

Your campaign message is converted into a contextual targeting setup that selects only the most relevant research articles.
2. Forecasting

2. Forecasting

We then estimate the available impression volume for your contextual setup and provide detailed targeting & forecast information.
3. Launch

3. Launch

Just provide your campaign creative and the landing page URL - we'll take care of the rest. Getting ready for Launch!
4. Reporting

4. Reporting

Get real-time insights into your campaign performance and comprehensive reporting documents through our Campaign Monitoring service.
5. Optimization

5. Optimization

As data and insights come in, make them actionable and adjust targeting parameters to contexts that work best.

About Us

Our mission is to empower life science companies, publishers, and societies to meaningfully connect with their audiences, creating collaboration and driving commercial success through our data-driven marketing platform. 

We combine the industry's largest cross-publisher advertising network with powerful market intelligence to help you precisely reach your ideal audience. 

With flexible service options, unparalleled transparency, and a friendly, expert team, we're your ally in creating commercial success. Science Marketing. Made Meaningful. Made Smarter.
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About Us

Frequently Asked Questions

Send us information about the product or service that you want to advertise. The information can be, for example, a link to the product/service page, a brochure, or a short description. Our team will get back to you with the contextual setup for your inquiry, including the number of articles and impressions to estimate potential reach, URLs to example articles, and mock screenshots.

Yes, you will be able to see your campaign performance live in our Campaign Monitoring dashboard whenever you want. If needed, you can also generate reporting documents ad hoc (PDF/PPT/XLSX). Besides the parameters typically listed in ad campaign reports, you will have access to information such as click heat maps, time-in-view, viewability, organization reporting, and reports on non-human traffic (which we don't charge you for). 

Absolutely! The effectiveness of a campaign depends on how it is crafted. What message do you plan to proactively tell and to whom? We can consult and help with granular customized targeting, setup, monitoring, and reporting. These are the aspects where PubGrade makes a difference. For many companies, especially on a tight budget, running ad campaigns without PubGrade's cross-publisher targeting feature wouldn't be possible. We enable advertisers to initiate business with publishers, societies, and associations.

Our partners publish thousands of journals with millions of articles, generating millions of touchpoints with specialized audiences every day. With PubGrade, every ad campaign has a customized audience depending on your individual needs. Our team helps you to generate targeting setups suited to the goals of the envisaged campaigns. Within minutes, our platform will let you know the number of relevant articles and total as well as free impressions for this setup. This information will enable you to estimate your share of voice.