Every day, PubGrade's systems analyze the content of research publications and match them against large databases of relevant scientific concepts.
The results of these analyses become available in PubGrade
PubGrade makes the setup process straight-forward: Simply provide a set of keywords, relevant concepts or product details, and our team members and systems do all the extra research and other work required to prepare your tailor-made contextual campaign for launch. At any point in the process we can integrate optional feedback loops, so you have the final say and enjoy full transparency.
Your input is turned into a targeting definition that carefully selects relevant articles using various options.
We then estimate the monthly impression volume, so we can strip down by becoming more relevant or extend to increase your reach.
Provide the creative you already have, or let PubGrade's team design one for you. Getting ready for Launch!
After Launch, you gain real-time insights into your campaign performance through our Campaign Monitoring suite. You will also receive comprehensive reporting documents each month by email.
As insights come in, make them actionable and adjust targeting parameters to contexts that work best
Source: Life-time campaign data for an actual PubGrade client, as visualized in Campaign Monitoring.
2.54 million impressions were targeted contextually and delivered between 2014 and 2016,
using various Contextual Targeting setups, revisions thereof, and creatives.
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