October’s Breast Cancer Awareness Month shines a light on both the immense global effort to defeat cancer and the critical role of communication in accelerating progress.

In 2024 alone, research in this space produced:

•  64,450+ new scientific articles
•  2,961+ NIH and EU grants fueling 284 universities and institutes
•  1,121 active clinical trials (616 currently recruiting)
•  5,517 conference presentations across 215+ events
•  1,346+ SEC filings tied to oncology innovation and investment
   

For pharma marketers, media teams, and agencies supporting oncology projects, this represents a vast - and often overwhelming - ecosystem of opportunities to reach the right audiences at the right time.

The Challenge: Reaching the Audience That Matters

Traditional advertising and sponsorships are no longer enough. The cancer research landscape moves fast, and relevance is everything. Whether you’re launching a new diagnostic, supporting a clinical program, or positioning a therapy in a crowded market, precision targeting is key.

That’s where PubGrade comes in.

The PubGrade Advantage: Science Marketing Made Meaningful

PubGrade’s data-driven science marketing platform combines two powerful capabilities:

1. Contextual Advertising - Making Every Impression Count

PubGrade aligns your brand messaging with the specific research content your target audience is reading, across millions of published papers and thousands of peer-reviewed journals.

•  Appear next to hyper-relevant scientific articles on oncology and breast cancer.
•  Use AI-powered targeting to define the most relevant topics, content, or keywords.
•  Gain full transparency and real-time campaign insight - from CTR and impressions to ad time in view, all filterable by geography. 

2. Research Analytics - Explore, Discover, Act

PubGrade’s Research Analytics lets your teams analyze global research activity and identify who is publishing, funding, or presenting within your disease area. Discover emerging KOLs, new partnerships, and trending therapeutic approaches, all within one interface.

Together, both our solutions empower agencies, marketeers and in-house pharma teams to:

•  Build brand awareness among active oncology researchers and clinicians.
•  Analyse competitor product use and track shifting areas of interest.
•  Activate precision campaigns that match the pulse of cancer research.
   

From Data to Decisions - and Impact

In a year where thousands of oncology trials and publications are shaping the future of care, PubGrade helps you turn research momentum into measurable marketing performance.

With the industry’s largest cross-publisher advertising network, real-time analytics, and scientific account management, PubGrade transforms how you connect your brand to the people driving discovery.