PubGrade helps healthcare marketers, agencies, media teams and publishers run contextual display advertising alongside relevant peer-reviewed medical and scientific content across publishers.
When clients ask for endemic inventory, PubGrade gives media teams a simple way to add that layer to the plan.
Agencies are often asked to include endemic healthcare inventory in the plan.
PubGrade makes that easier.
When endemic media needs to be part of the mix, it is often not enough just to be present in a professional healthcare environment. It also helps to be specific. That can be difficult without article-level targeting.
PubGrade helps media teams and publishers' sales teams identify the most relevant peer-reviewed medical and scientific environments based on the campaign brief — including the right articles across a publisher’s journals, within individual journals, or across multiple publishers where appropriate.
If your client wants to strengthen a plan with peer-reviewed medical and scientific environments, PubGrade can help.
Share the campaign brief, and we will show representative articles, journals, and the available opportunity across relevant publisher environments.
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This is not identity-based audience buying.
PubGrade does not verify each impression against an HCP identity. Instead, we place advertising inside relevant peer-reviewed medical and scientific environments.
That makes PubGrade a strong fit for campaigns where the professional context itself matters: the article being read, the journal it appears in, and the scientific setting surrounding the message.
PubGrade can be a strong fit for:
In some cases, people-based targeting may not be available or practical across every publisher, society, association, or market. In those situations, contextual placement in peer-reviewed medical and scientific environments can be a valuable part of the mix.
PubGrade’s solution is built for article-level targeting across journals, within publisher portfolios, and across publishers where appropriate.
A professional healthcare website, a medical news setting, and a peer-reviewed journal article are not the same context.
They can differ in depth, rigor, trust, and reading intent.
PubGrade is built for campaigns that want to appear alongside peer-reviewed medical and scientific content — including original research, specialty literature, and other high-value professional reading environments.
That is often the difference clients are looking for when they ask for endemic inventory.
Third-party research suggests healthcare professionals respond more favorably to advertising in professional endemic environments, with reported gains in trust, credibility, click intent and, in one IQVIA case study, higher new-prescription growth. IQVIA also reports that the endemic + non-endemic audience had lower CTR than the non-endemic-only audience, but higher new-prescription growth—suggesting endemic media may add value beyond clicks.[1][2][3]
Sources cited are third-party research, not our campaign results. Results vary.
Footnotes
[1] Healio Strategic Solutions (Sept. 2023): survey of 156 healthcare professionals reporting stronger trust, credibility, environment preference, and stated click likelihood in endemic vs. non-endemic environments. (healiostrategicsolutions.com)
[2] POCMA / M3 MI (2024): 51% of physicians said targeted ads on professional websites/apps were beneficial, versus 17% on general consumer sites. (research.pocmarketing.org)
[3] IQVIA (Feb. 23, 2024): case study reporting 34.7% new-prescription growth for HCPs exposed to endemic + non-endemic media vs. 20.8% for non-endemic only; IQVIA also reports lower CTR for the endemic + non-endemic group (0.05% vs. 0.13%). (iqvia.com)