Conference Planning & Lead Generation

Plan Smarter Conference Outreach

Conferences are expensive, high-opportunity moments—and smarter targeting improves conference ROI.

PubGrade Research Analytics helps field sales, conference marketing, business development, event, and webinar teams identify the meetings and presenters that matter, then build evidence-backed pre-event outreach lists and support field teams at the event. It also helps teams follow up with researchers they didn’t meet, identify relevant researchers at events they can’t attend, and uncover local prospects to engage while in-market.
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Plan Smarter Conference Outreach
Every conference target should come with a reason.

Which Conferences Should We Attend—and Who Should We Contact?

Better targeting helps teams get more value from conference, sponsorship, booth, and travel budgets.

PubGrade Research Analytics connects conference presentations with researchers, organizations, and related scientific activity. This helps teams answer two practical questions: Which conferences deserve our attention, and who should we contact?
Which conferences should we attend? Which conferences should we attend?

Which conferences should we attend?

Search by topic, method, product, competitor, or research area. Compare relevant conference names and presentation activity to identify meetings that warrant further review.
Who is active around the event? Who is active around the event?

Who is active around the event?

Identify speakers, presenters, poster presenters and other researchers connected to a target topic at a conference. 
Which organizations matter? Which organizations matter?

Which organizations matter?

Review the universities, hospitals, research institutes, and companies connected to relevant conference activity. Refine the results by geography, organization type, topic, or timeframe.

Plan Outreach Before, During, and After the Event

Conference prospecting should support the full event lifecycle—not just a one-time pre-show search.
Before the event Before the event

Before the event

  • Build a focused list of relevant speakers, poster presenters, researchers, and organizations.
  • Use PubGrade tags to organize the scientific content, people, and organizations that matter to you and reveal why. Review the evidence behind each result.
  • Enable email or LinkedIn outreach for meeting requests, booth invitations, and account planning. Use the exported event list to connect with relevant people, engage with their conference posts, and expand the reach of your company’s own event content.
During the event During the event

During the event

  • Give field teams a focused list filtered by topic, methods, compeititor mentions, organization type. 
  • Ask them to update the exported list with statuses such as Met, Not met, Follow-up priority, and Region so marketing and sales teams know what should happen next.
  • The filtered and tagged list will support personalized talking points by showing what each researcher or organization is working on and why they are relevant for follow up messages.
  • Build city specific local accounts list 
After the event After the event

After the event

  • Follow up with researchers your team met—and those they did not have time to meet. Continue outreach by email and LinkedIn while the conference topic and related discussions are still timely.
  • Set alerts in PubGrade to monitor new scientific and conference activity from priority researchers and organizations.
When you cannot attend When you cannot attend

When you cannot attend

  • A conference can still provide valuable prospecting signals even when your team has no booth or on-site presence.
  • Identify relevant presenters, researchers, and organizations from events you cannot attend, then use their conference activity to inform email, LinkedIn, and post-event outreach.

For publishers and societies

Editorial, journal, and meeting marketing teams use the same conference intelligence to identify presenters and KOLs for future submissions, Calls for Papers, reviewer recruitment, editorial board development, webinars, scientific programs, and meeting promotion.

Teams can also scout researchers presenting at adjacent or competing conferences and follow up through email or LinkedIn—even when an editor or marketer cannot attend in person.
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PubGrade connects conference activity to the people, organizations, and scientific evidence behind it.

From a Simple AI Prompt to Conference Outreach Lists for Long-Read Sequencing and Pathogen Surveillance

Here’s how a team can go from one AI prompt to three practical outputs: a pre-event outreach-ready list for a relevant conference, a focused on-site list for the team at the event, and a local account list near the meeting location.

  • Avoid the hassle, ask AI: 
    “Find microbiology meetings showing activity in long-read sequencing and related terms together with pathogen surveillance, genomic epidemiology, strain typing, or antimicrobial resistance in the last 12 months, US only.”
  • Compare meetings
    View the results by conference name to see which meetings show the strongest activity in this topic.
  • Open the conference
    Open ASM Microbe 2026 to review the relevant presentations, presenters, poster presenters, and organizations connected to the topic.
  • Review the evidence
    Use highlighted keywords, snippets, and visible tags to quickly understand why each result matches and whether the content is highly relevant.
  • Add tag perspectives and refine
    Add evidence-linked tags for key platform and method signals such as Oxford Nanopore, PacBio, long-read sequencing, or hybrid assembly. Then refine by geography, organization type, source, or application areas such as pathogen surveillance, antimicrobial resistance, or strain typing.
  • Export the pre-event outreach list
    Export a focused list for meeting requests, booth invitations, and pre-show outreach.
  • Prepare the on-site team list
    Use the refined results to create a focused list for the team on the floor so they can prioritize the most relevant people and organizations during the event.
  • Find nearby accounts
    Run a second search for Washington, D.C.–area organizations working on the same topic to identify relevant local accounts while the team is on site.
  • Save and monitor
    Save the workflow, share it with the team, and set alerts for new conference and related scientific activity.

 

From One Question to a Repeatable Conference Workflow

Start with a plain-language question in PubGrade’s AI Chat. Then inspect and refine the underlying search logic to create a precise, reusable workflow.

Example questions

  • Which conferences in the past 12 months have shown the highest level of activity in spatial biology?
  • Which organizations have presented most frequently on spatial biology at conferences in the past 12 months?
  • Who is presenting on spatial biology at upcoming conferences?
  • Which organizations active in spatial biology are based in Boston?

Enter a plain-language question in AI Chat to get to a useful starting point quickly.

Inspect the generated query and refine it, if needed, using structured filters, Boolean logic, synonyms, related techniques, geography, organization type, source, and timeframe—either through the filters or in AI Chat. Use evidence-linked tags to add another layer of context, support faster review, and surface more relevant outreach angles.

Review the conference presentations and related scientific signals behind the results. Highlighted keywords, snippets, and visible tags on each result help teams quickly see why something matches—often without needing to open the full abstract.

Save the workflow, share it with the team, and rerun it for different events, topics, territories, and locations. Set alerts to monitor new conference and related scientific activity from priority topics, people, and organizations instead of rebuilding the search each time.

Export a filtered, evidence-backed list for outreach and handoff. After export, teams can add operational labels such as Booth target, Met, Not met, Follow-up priority, or Region in a spreadsheet or CRM.

Export a filtered list for:

  • Email outreach
  • LinkedIn prospecting
  • Booth and meeting invitations
  • Field-team use
  • CRM handoff
  • Webinar and panel invitations
  • Post-event follow-up

Further reading

 
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Further reading

Bring Us Your Next Conference, Territory, or Target Topic

Tell us which conference, meeting, geography, or scientific area your team is planning around. We’ll show you how to identify relevant researchers, build stronger outreach lists, and turn conference activity into a repeatable workflow.

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Frequently Asked Questions

Yes. Teams can search by topic, method, product, competitor, or research area and review relevant conference names, presentation activity, researchers, and organizations to inform event planning.

PubGrade can help identify speakers, presenters, poster presenters, conference presentations, and active researchers connected to the available conference and scientific data.

No. PubGrade is not a complete attendee-list provider. Instead, it helps teams identify scientifically relevant speakers, presenters, researchers, and organizations using transparent, evidence-based sources such as published abstracts and related public research information.

In many cases, so-called “attendee data” in the market may reflect only presenters or other publicly visible participants rather than a verified list of all attendees. When evaluating any attendee-list claim, we recommend confirming exactly what is included, where the data comes from, and whether it was collected and shared with appropriate permission.

Yes. Conference activity can still be a valuable prospecting signal even if your team is not attending. PubGrade helps teams identify relevant researchers and organizations for email and LinkedIn outreach, regional planning, and post-event follow-up.

That said, when possible, we strongly encourage teams to attend and support conferences directly. In-person meetings and networking often create opportunities that digital outreach alone cannot match.

Yes. Combine topic and conference searches with geographic and organization filters to identify relevant researchers, institutions, and companies near a meeting or rep travel destination.

Yes. Teams can tag people, organizations, and documents by topic fit, journal or meeting relevance, geography, organization type, etc.

Searches can be saved and replicated, alerts can monitor new activity, and selected results can support:

  • Calls for Papers and submission campaigns
  • Reviewer and editorial-board discovery
  • Speaker and presenter discovery
  • Meeting promotion and participant outreach
  • Journal, membership, and subscription campaigns
  • Email, LinkedIn, CRM, and internal workflows

Use of personal data for outreach is subject to applicable privacy, data-protection, and electronic-marketing laws. PubGrade does not represent that individuals have opted in to every form of outreach. Customers are responsible for determining the appropriate basis and requirements for their campaigns, including transparency, objections, suppression, and unsubscribe requests.