Contextual Advertising

Making Every Ad Count

We align your ads with research articles that exactly match your target audience interest, ensuring you deliver the right message to the right person, every time.
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Making Every Ad Count

Contextual Advertising

Every campaign starts with your specific goals: the audience you want to reach, the message in your creative, and the experience on your landing page. Our scientific advertising specialists review each campaign individually and translate it into a contextual targeting setup designed around the scientific environments where your message is most relevant.
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Your Workflow to Success

1. Context

1. Context

Your campaign message is converted into a contextual targeting setup that selects only the most relevant research articles.
2. Forecasting

2. Forecasting

We then estimate the available impression volume for your contextual setup
3. Launch

3. Launch

Just provide your campaign creative and the landing page URL - we'll take care of the rest. Getting ready for Launch!
4. Reporting

4. Reporting

Get real-time insights into your campaign performance and comprehensive reporting documents through our Campaign Monitoring.
5. Optimization

5. Optimization

Our platform continously optimizes delivery where possible

PubGrade Contextual creates your own “Journal”

We build a campaign-specific subset of relevant articles across publishers and journals, based on your topic, audience, and targeting goals. That means the most relevant journals are often strongly represented, while additional high-fit articles from other journals can also be included. Typical PubGrade campaigns deliver into hundreds of different journals per campaign.
Scientific Precision, Simplified

Less manual work, less waste, and less operational complexity.

  • We analyze 13+ million research articles 
  • We combine platform technology, AI-supported tools, dictionaries, and expert review 
  • We can target methods, techniques, diseases, research areas, competitor products, genes, proteins, and other highly specific scientific concepts
  • We manage the complexity for you, from setup and targeting to delivery and our platform continously optimizes delivery
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Scientific Contextual Advertising

  • Before launch, we share sample articles for feedback and forecast the available inventory across publishers, taking into account timing, geography, and campaign scope.
  • During the campaign, our platform continuously supports delivery optimization.
  • Transparent reporting and real-time campaign monitoring to check performance, creative click heatmaps, non-human traffic reporting and organizations reached.  

Frequently Asked Questions

Send us information about the product or service that you want to advertise. The information can be, for example, a link to the product/service page, a brochure, or a short description. Our team will get back to you with the contextual setup for your inquiry, including the number of articles and impressions to estimate potential reach, URLs to example articles, and mock screenshots.

Yes, you will be able to see your campaign performance live in our Campaign Monitoring dashboard whenever you want. If needed, you can also generate reporting documents ad hoc (PDF/PPT/XLSX). Besides the parameters typically listed in ad campaign reports, you will have access to information such as click heat maps, time-in-view, viewability, organization reporting, and reports on non-human traffic (which we don't charge you for). 

Absolutely! The effectiveness of a campaign depends on how it is crafted. What message do you plan to proactively tell and to whom? We can consult and help with granular customized targeting, setup, monitoring, and reporting. These are the aspects where PubGrade makes a difference. For many companies, especially on a tight budget, running ad campaigns without PubGrade's cross-publisher targeting feature wouldn't be possible. We enable advertisers to initiate business with publishers, societies, and associations.

Our partners publish thousands of journals with millions of articles, generating millions of touchpoints with specialized audiences every day. With PubGrade, every ad campaign has a customized audience depending on your individual needs. Our team helps you to generate targeting setups suited to the goals of the envisaged campaigns. Within minutes, our platform will let you know the number of relevant articles and total as well as free impressions for this setup. This information will enable you to estimate your share of voice.